SEO Strategy
An SEO strategy is the process of organizing a website’s content by topic to improve the likelihood of appearing in search results. Essentially, it is the process you follow in order to maximize the opportunity to gain organic traffic from search engines.
For content marketing, an SEO strategy is a critical piece of the puzzle because it is how your content will come to be seen in the first place, especially in search engine result pages. If your content is scattered and unorganized, search engine bots will have a harder time indexing your site, identifying your area of authority, and ranking your site pages.
SEO Process
Once you’ve created your SEO strategy, you should also build a process to continue optimizing for new keywords and evolving search intent. Here are a few steps you can take.
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Historically optimize your content
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Look out for new changing keywords
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Add more editorial value to your old content
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Create a monthly content plan
SEO Report
An SEO report is an overview of the SEO efforts you’ve authorized over a specific period of time. It shows how successful you’ve been, as well as any areas that need improvement. Having a integrate report also helps you present the data to relevant stakeholders to display why your SEO activities are important, and how they drive growth for your business. Your SEO report can contain metrics like organic traffic results, the SEO health of your website, inbound link generation, and also address any areas where growth has declined that need to be addressed for future improvement.