How important is Search Engine Optimization for your business?

In 2022, if you own a company, you need to have an online presence to help find new customers and generate new leads. The market is changing rapidly, and we need to keep pace. It is essential to stay on top of your competitors and ensure that the website is updated. To rank on top of the search engine result page, you need to have a website with high-quality content, mobile-friendly, a website that loads fast, the page experience is good and much more. If you are new to this industry, it could be pretty challenging for you to rank your website on top of your search. But with the help of the best SEO Expert in Kolkata, you can achieve your goals quickly. Let's discuss how you can help you to grow your business.


Creative Marketing Agency In Kolkata

by Shubha Aggrawal

Asseo knows well about the needs of their customers and what their business lacks, and provides platform to take their business to the next level.

What is SEO?

SEO is the process of increasing a website's presence organically on the search engine result page. When a website ranks on the first page of the search engine, people are more likely to tap on it and buy products or services. SEO helps your website discover people looking for your product or services, and you can directly target them and generate more sales or leads than traditional marketing or offline stores. Like ASSEO, the best SEO service provider in Kolkata, the right agency can help you with your SEO needs if the term is new to you.

Factors determining SEO

The first search engine results page results get the most clicks, so a local company needs to acquire that position. But this becomes a difficult task as many companies compete on the same platform with limited customers. It requires a proper strategy to survive at such a high-level competition. Here are some points why you should search on Google SEO services near me.

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High-quality content:

The blogs and content on your website are crucial. Google crawls through your pages and blogs to see what your website is all about and then ranks your website to the relevant keywords. High-quality content provides Google with a sense of security and builds trust that your website was for information and people like to follow you. Research and target some specific keywords and post quality content on your website using those keywords.

Mobile-friendly:

Google gives preference to the websites which are all device friendly and load fast on all devices. Make sure your website loads on every device. It becomes easier for Google to crawl through your pages. The easier it is for Google to scan pages, the more preference it gives to your website.

Site security:

Site security refers to using https encryption in your URL. It shows Google that you have an SSL certificate that enables a secure connection between a website and its user. It also adds a layer of security that encrypts the information exchange between users and the site.

Crawlability:

Search engines crawl through your websites, blogs and pages and gather information to make them rank on search engines. To make search engines crawl through your content, you must submit a sitemap to top search engines. And index pages on the Google search console and check your indexing to review the number of pages Google has crawled.

How important is SEO for your business


Now that you know the importance of SEO, it's quite obvious that you need to work on SEO if your business has an online presence. SEO will help customers looking for your products or services find your business, and it also makes you stand out from your competitors and generate more leads.

Conclusion


SEO is a technique that requires effort and the right strategy. Asseo, an SEO agency in Kolkata, is constantly working and updating itself according to new algorithms of search engines. Asseo, being the SEO services near me, knows well what your business lacks and which platform suits it.