Let's understand the differences Between SMO and SMM
Digital marketing plays an important role in the growth of the modern business. Without digital marketing, and the best mindset is to hire digital marketing agency because without marketing agency it has become difficult for businesses to grow. As the competition is growing more and more companies are growing their brand on the internet. Without SMM it is really difficult to reach the customers. Two main ways to reach potential customers are Social Media Optimisation and Social Media Marketing (SMO and SMM). These two channels help to obtain competitive boundaries and increase visibility for business websites. These two channels are completely different from each other when it comes to digital marketing. Asseo, the best SMM agency in Kolkata is here to help you understand the importance of SMM for your business websites in this modern business world.
SMO and SMM - The Difference
SMO and SMM are based on different tools and strategies but they both are effective in their way. Below we’ll understand how SMO and SMM have changed the complete scenario of the online marketing agency industry.
What Is Social Media Optimisation (SMO)?
It refers to the usage of social media platforms to develop and increase a company’s online presence. Social Media Optimisation or SMO is the process of optimizing your website so that people can discover your website through social media without much hassle. Optimizing your website to make it more attractive to increase awareness of your new product or services is one of its activities.
When you have distinct content and components of your web pages that are attractive and visible to customers, they will share them on their social media networks. When your website will be shared on social media networks, you’ll attract more customers and as a result, you’ll drive more traffic. SMO is all about creating the best content or blog for your website and sharing it through social media pages. Sharing is one of the best ways to reach visitors and SMO marketing focuses mainly on creating your website in such a manner that it is easily discoverable through social media networks.
Once you’ve created and optimized your website, people will automatically share your website on social media platforms, owing to the attractive nature of your content.
Strategies for Social Media Optimization
Companies using various social media platforms may use internet-based tools to enhance the organization and delivery of their content. These tools let an employee tasked with creating social media content schedule content across various platforms at a particular time, as well as respond to any engagements on the posts including comments or messages from the targeted audience.
Social media is a great platform where you can share your content almost instantaneously. Companies try to make content that can be easily passed along with their friends and connections. This method is known as viral marketing, this targets a wide range of audiences through its social media platforms to share content rather than depending on users to find the content of their own.
Steps to Social Media Optimization
If you want to optimize your Social media platforms, you must have a strong SMO plan and then implement it. If you want to optimize your social media platform then follow these five steps:
Analyze your audience:
Perform competitive analysis
Build a strategy based on findings
Planning and publishing
Listening and engagement
Analytics and reporting
First, you need to choose the right social media platforms where your targeted audiences are present. Here you have to focus on the platform which should best match with your product or service you offer to your targeted audience. Also, you need to keep checking the currently best-performing social media platform. Every platform has a different amount of traffic so you have to choose wisely which one you want to choose..
Performing competitive analysis is very important if you want to stack up against the competition. Analyze what type of content is working for your competitors, accordingly, you plan your strategy. There are multiple tools available in the market which analyze your competitors and give you correct data and accordingly choose the social media platform.
Build a clearly defined strategy to help you reach your goals once you understand your audience, as well as gain some insight into the competition. Many businesses lack in building a proper strategy, and building a proper strategy is a keystone of social media optimization.
What Is Social Media Marketing (SMM)?
It refers to the activities done apart from your website to market a company’s product or services with the use of social media and social networks. For example, making video content about your products or services and uploading them on Youtube. Sharing on social media networks helps to attract visitors and drive huge traffic to your online business.
Asseo, the best SMM agency in Kolkata 2L will help and guide you in all the activities you do on social media networks to promote your online business or website. For example, creating accounts and pages for your website and systematically posting content about your business. SMM agency in Kolkata will use various strategies like daily posts, sharing links, and also creating video content. Short informative videos are in trend now and it helps to promote your business and helps to drive more potential customers to your website.
Pillars of Social Media Marketing
How to deliver the right message to the right audience is the main concern of a marketer. Here comes the role of a social media platform that helps spread those messages to the right people at the right time, through both free and paid means. Through social media platforms, you can also understand factors like the audience's personal, geographic and demographic information which helps in building a clear strategy for better engagement.
An appropriate strategy is a must before any marketing campaign or activity. Before making any marketing campaign you must structure out the channels that will be used and what type of content will be shared.
After you have prepared to create a social strategy now it’s time to publish. These things include posting a new blog post, sharing information about an upcoming event, or posting a new product video. You need to be consistent if you want an effective SMM campaign.
Businesses that engage their audience by regularly posting on social media platforms can see growth in interaction and conversation about the brands and products.
It is good to regularly measure the performance of the content you publish on social media platforms. You need to analyze things like which posts are getting the most engagement, where are the most audience from etc. The data and analytics output is very important for any business's success. This data can be used for future campaigns and take advantage of what works.
Generally, social media marketing is free except for specialized tools and resource time. Social media is a great free platform for building an audience and publishing content to achieve marketing goals, but as the program grows the budget increases. Paid marketing or PPC are more valuable to organizations that target the audience based on many factors like demographic information, retargeting, and behaviors.
Social media is a strong platform that creates massive opportunities for the growth of many online businesses. SMO and SMM both can help you grow your business online if you have an attractive website. Social media optimization (SMO) focuses mainly on your website content and modifies it to make it more attractive so that it can easily be shared on social media networks.
On the other hand, Social media marketing focuses basically on social media networks and away from your website. Its main objective is to develop the interest of the visitors and drive traffic to your online business through social media networks. Social media has the potential to grow your business, and you can start with Asseo, the best SMM agency in Kolkata to increase your online presence on the internet.